Design Communication
for Growing Brands

Zebco Fishing

The most recognizable name in fishing has relied on May & Co. to create multiple brand concepts for a wide range of consumer fishing products. Our solutions have helped the company sort out eight different brand positions in consumers' minds. May&Co.’s contributions spanned the depths from the beginning fisherman with Zebco, to the mid-level anglers’ Genesys System on up to attracting the accomplished and knowledgeable saltwater fishermen with Quantum's retail packaging appearing above.